2020 Digital Engagement Essentials for Financial Services

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Originally Presented
Thursday, January 30, 2020

Take your digital strategy to the next level

To stay relevant to customers, financial services executives need to deliver useful digital services that not only exceed customers’ current expectations but also anticipate their future needs.

We invited guest Jeffery Williams, Senior Analyst at Forrester, to share the new standards and benchmarks for digital engagement and actionable insights to frame your digital strategy.

You'll get an in-depth look at:

  • Forrester's digital maturity model and how to map capabilities to the customer life cycle
  • Real-world examples of financial services leaders on the path to maturity, with insight into how they embrace speed to achieve their KPIs
  • Quantifiable benefits you can expect from digital guidance, including benchmarks on time to value and ROI

Viewers will gain practical application from recent Forrester research, tried-and-true maturity models, and the tangible business gains found in digital guidance.